Turn4RacingNews.com is a NASCAR blog run by aspiring NASCAR public relations specialist Jason Schultz. The idea to start the site came in December 2011 when Schultz took an interest in the media and business side of racing. Since day one, it has provided race fans with creative, informative, and unique content generated by Schultz.
In addition to being shared across various NASCAR personnel’s social media channels, it has been and continues to be recognized by Jayski.com, a premiere NASCAR site.
The Story Behind the Site and Creator
Welcome to Turn4RacingNews.com! While this site posts NASCAR-related content, it represents much more.
To truly explain the site’s story, I’ll discuss my life and the role of Turn 4 Racing News.
This is a story of my dreams, their origin, their influences and my goals. From the beginning, this site has not only shaped my future but my life.
I’ll start from the beginning. I’m Jason Schultz, an 18-year old from New York who has a passion for NASCAR, social media, country music, traveling, my sports teams, and the Carolina’s.
The first two interests have led to the rest so I’ll explain those first.
I don’t remember much from when I was under the age of 10. However, there is one influential moment I will never forget; when I discovered NASCAR.
It was February 2005. I celebrated my seventh birthday on the day of the DAYTONA 500. I briefly remember watching the event, but the following week’s race at Auto Club Speedway is when my life changed for the better.
My lifelong passion developed on February 27, 2005. My dad had the race on, and I recall sitting down and watching every single lap. I would ask questions to familiarize myself with the events. Little did he know that it would turn into a full-blown obsession.
Greg Biffle won that day, by the way.
Throughout the 2005 season, I watched as much racing as I could. I still recall many moments from my first year as a NASCAR fan.
The 2005 Aaron’s 499 from Talladega Superspeedway is one of the most memorable. It was a beautiful spring day, and I spent it inside the house watching every second of the event from the Alabama speedway. I remember the “big one” that collected 25 cars, the second large crash that took out additional contenders, and Jeff Gordon claiming the checkered flag.
I am still fascinated with crashes to this day – I wonder if that race had anything to do with it?
Another prominent memory is the 2005 Nextel All-Star Challenge. There was a big crash and an ensuing fight involving Joe Nemechek and Kevin Harvick. Then Mark Martin won, a pretty cool feat for a driver who was set to “retire” that season. He ended up racing until 2013.
I find it pretty cool that I found my passion at seven-years-old. I doubt many people can say the same. It also shows just how big of an influence NASCAR has had in my life for over a decade now. It’s what I wake up thinking about and always the last thing on my mind at the end of each day.
Despite this fandom, I never developed an interest in becoming a racer. It never seemed to fit me. I always had more interest in the business side of the sport. This would lead to my dreams that I’ll discuss later. First, let’s make a pit stop to show the development of my interest in the NASCAR business world.
My initial interest came in the sports media world. When I was in seventh-grade, I read a sports journalism series of fiction books written by John Feinstein. These novels were extremely influential in the development of my dreams.
The stories had to do with two teenagers with a passion for sports who won a writing contest and were given the opportunity to cover the Final Four as journalists. The series continued as they covered the U.S Open, Super Bowl, World Series, Army-Navy Game, and the Olympics.
Despite being fiction, the idea of teenagers covering sports inspired me. I had shown an interest in the media side of NASCAR for many years. This included sometimes writing up a race report and pretending like I was a reporter.
Through the influence of social media and my passion for NASCAR, especially after the thrilling 2011 Chase for the Sprint Cup, I decided on December 21, 2011, to create Turn4RacingNews.com.
During that off-season and into 2012, I began writing news articles and stories about the sport I love. I had a blast doing so, and the encouragement from a great following on Twitter kept me going.
This led to some neat interactions on Twitter, great opportunities, and many other cool occasions. I have also been able to meet many awesome people that I probably would have never come across had it not been for a shared passion for racing.
My interest in the business side of the sport has evolved since the days when I aspired to be a reporter. Exclusively through twitter and seeing posts from various personnel working in NASCAR, I fell in love with another field – public relations.
Seeing PR representatives working for drivers, being a part of the race teams, and being involved with various aspects of the business is something I am fascinated with. This has led to my interest in the field and why I will major in it in college.
This dream is widely known among friends (especially racing ones) and family.
I have many role models from seeing their work in the sport. Samantha Busch, wife of Kyle Busch, is one of the most influential people in my life. She initially provided great encouragement for me to chase my dream as a reporter and continues to support my aspirations on the PR side of the sport.
Mike Davis of JR Motorsports is also someone I admire. He is the Brand Director for Dale Earnhardt Jr. and a communications mastermind. He developed Dirty Mo Radio, a series of racing podcasts that are informative and entertaining.
Other inspiration comes from many individuals close to me. First and foremost is my mom. She courageously fought cancer for nearly three years and passed away on December 31, 2014.
She was more aware than anyone of my dreams. I’m glad I was able to share my goals with her and show her the city I call home; Charlotte, North Carolina. Her support of my interest in NASCAR also tremendously influenced my life, and I’m forever grateful for her support. My ultimate goal in anything I ever do in my life is to make her proud.
Country music artist Hunter Hayes is also someone I admire as he chased his dreams from such a young age. I plan on doing the same thing to eventually live out my dream.
Another interest that is vital to my story is traveling, especially to race tracks. Since becoming a fan of the sport, I have traveled to and attended races at many facilities; including Dover, New Hampshire, Daytona (2009 and 2015 DAYTONA 500’s), Watkins Glen, Bristol, Darlington, Pocono, Charlotte, Martinsville, and Talladega.
Traveling the country is one aspect of a career in the sport that attracts me. Getting to experience all this nation has to offer and visiting numerous race tracks seems like a dream job.
Over the years, I have continued to follow the sport closer than ever. I hope one day this devotion will pay off, and I can work in my dream field in the sport that I’m passionate about.
I am also involved with Autism Delaware’s annual Drive for Autism Celebrity Golf Outing as the tournament’s social media correspondent. I began with the event in 2014 and continue to contribute each year.
The outing is held each May before Dover International Speedway race weekend and features numerous personalities from the NASCAR world including drivers and broadcasters. The participants over the years have included Kevin Harvick, Danica Patrick, Denny Hamlin, Joey Logano, Clint Bowyer, Matt Kenseth, Darrell Waltrip, Larry McReynolds, Rick Allen, Michael Waltrip, Kenny Wallace, Jamie Little, and many more.
Beginning in 2016, I became Autism Delaware’s social media correspondent for the AAA 400 Drive for Autism Sprint Cup Series race in May at Dover International Speedway. My work from the weekend can be found on Twitter @Drive4Autism and Instagram @DriveForAutism.
The next step in my journey? Attending college. Beginning in August 2016, I will move from New York to North Carolina, attend UNC Charlotte in NASCAR’s hub, and major in communications.
That’s my story. I hope it’s just the beginning, and I can add to it as I continue to follow this crazy path that my dreams will lead me down.
I appreciate all who have and will continue to follow my journey and look forward to keeping Turn 4 Racing News updated with all my stories and adventures in the years to come.
I’m all over social media, and you can follow me closer on the various outlets:
An article from Schultz’s hometown newspaper about him and Turn 4 Racing News from the Spring of 2013.